A tiny spec of dust and POOF! goes her last shred of credibility.
She offers one excuse after another:
- “They don’t give us the right tools to figure out what’s wrong.”
- “It looks like one of your prongs may be bent.”
- “Apple is the only one who can fix this.”
Except, as it turns out, she does have the right tool, it has nothing to do with the prongs, and we fixed it faster by not contacting Apple.
In fact, it’s exactly the same fix as the last time I had this problem with my iPhone.
But that technician used the magical phrase that made him sound like an expert.
And it gets me thinking about your Elevator Pitch.
Because sounding more professional means saying less.
It means drawing on your vast depth of experience using your inside voice (as my kids would say), and then sharing just your conclusion out loud.
You no longer need to show your work.
Yet I hear so many people who start thinking, out loud, through their Elevator Pitch as they stand up to introduce themselves.
- “I’m never sure what to say.”
- “You’ve probably already heard what I do.”
- “Oh, I have more time? Well I can also mention…”
Do your thinking out of public view.
Then share your conclusions.
The problem with my iPhone?
A speck of lint stuck in the connector.
It pops out with a shot of compressed air.
And what did the previous tech say that made him the expert?
“Gimme a minute.”
He went in the back room, and came out with it fixed.
No running commentary.
“Give me a minute.”
That’s sounding professional.