It’s 3am in Boston as I load up on pastries and orange juice to kick start my day in London.
“Andy, it’s so nice to meet you.”
I’m pretty sure that I’ve never seen this woman before in my life.
Maybe it’s the jet lag.
Trying to be polite, I manage
“My apologies, but have we met?”
“Nope” she replies cheerfully.
“You’re the youngest person on this trip by at least 40 years.”
Apparently the London Theater Week through the Yale Alumni Travel Program has more participants in their 60’s than their 20’s.
I was famous before I even walked through the door.
Everyone was eager to meet the 20-something kid who had signed up for this trip.
And it got me thinking about your Elevator Pitch.
Here are 3 ways you can Stand Out in a Crowd
1. Attend the “Wrong” Events
You should see the funny looks I get when I ask for directions to the Downtown Women’s Club.
Or the Network of Enterprising Women.
Being the speaker sets you apart.
Being the only man in the room means that everyone knows who you are.
It’s not just about gender.
You could be the lawyer who keeps people out of court.
Or the salesman at an engineering conference.
Your goal isn’t to network with your prospects.
It’s to network with people who know your prospects.
Where do you stand out?
2. A Rose by Any Other Name
Change your title.
President, Founder, CEO, Principal, Sales Rep, Attorney, …
I’m not suggesting you be too cute or clever.
How about Chief Brightness Officer.
Or The Money Guru.
Or The Medical Device Doctor.
What’s your title?
3. Talk About Them
Start a conversation.
People remember (and like) people who let them talk.
And most will return the favor.
You’ll engage faster when you’re slower with your pitch.
What questions do you ask?