Even Friends Forget
My friend stops mid shrimp scampi and looks at me as if seeing me for the first time.
“You’re a speaker, right?”
My face freezes, expressing a perfect blend of disbelief and amusement.
We’ve known each other for years, and he’s booked me multiple times as a speaker.
He sheepishly admits that on the way to lunch, he was scrambling to replace a speaker who canceled at the last minute.
And it gets me thinking about your Elevator Pitch.
Because no matter how well people know you, you can’t assume they remember the value you bring.
Your Pitch Isn’t Just for Strangers
Your pitch isn’t just for strangers at networking events, it’s for your “friends” too. You want them to think of you immediately when an opportunity arises.
Stay Top of Mind
So keep meeting for lunch and sitting down for 1:1’s.
Reconnect with people who have sent you introductions.
Your Elevator Pitch is not one-and-done.
It’s an ongoing conversation that keeps you top of mind.
I got the speaking gig (and paid for lunch).
But I wouldn’t have gotten the job if we hadn’t set up the lunch.
Your Turn!
When’s the last time someone forgot your expertise? How do you make sure you’re always top of mind? Drop your stories in the comments. I read every one!
And if you’re ready to sharpen your pitch so opportunities find you (even when people forget you exist for a moment), join us in the Pitch Lab. We’ll test & refine your pitch so it resonates with your ideal clients. Click here for the full details