I ruin two good pairs of shorts and a pair of slacks before I figure out that the best way to keep grease off my clothes while cleaning my grill is to step aside.
If I stand
In front of my grill
While using the wire brush
I get grease
The kind of grease that doesn’t come out
All over the front of my pants.
If I stand slightly to the side
It’s like magic.
And it gets me thinking about your Elevator Pitch.
Because sometimes business networking isn’t about you.
No matter how likeable you are
No matter how obvious your expertise
No matter how compelling your offer
If the person standing in front of you
Has some other urgent challenge on their mind
Your pitch falls on deaf ears.
Want a surefire way to grab their attention?
Tonight it’s not about you.
Introduce them to the person
The reliable and honest person
Who will fix their current problem.
Fix it right the first time.
To them, it’s magic.
To you, it’s the value in business networking.
The reason you develop a trusted advisor network.
So you can grab their attention
By making the perfect introduction.
What’s the best introduction you’ve made at a networking event?