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Stick to Your Elevator Pitch

My five-year-old daughter stops mid serve to fix my ping-pong strategy.

I’m trying to see things from her perspective, standing on my knees so, like her, my eyes are just level with the table.

She’s not buying it.

“Play your game not my game, Daddy.”

Shockingly good advice.

And it gets me thinking about your Elevator Pitch.

Because so many people take the single worst approach for an activity whose goal is to be unique and memorable…

They match their style to the people who spoke before them.

Hey, I’ve been tempted too.

You don’t want to stick out.

Except that you do!

The safety of falling in line interferes with your ability to get noticed.

“You’re tall. Just be tall.”

My daughter is full of timeless advice today.

It’s like I’m playing ping-pong with an oracle.

But she’s right.

About ping-pong and business networking.

Decide what you want to say, and stick to it.

Be unique and memorable.

4 comments on “Stick to Your Elevator Pitch

  1. Great little story! And oh how we need to be reminded to stick with the Elevator Pitch that we worked so hard to write/birth.

    1. Great to hear from you, Dave!
      It is so tempting to be led astray. Less so, though, once you develop an Elevator Pitch that attracts the right kinds of leads!

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