Last Saturday a neighbor sees me walking with my 15-month-old and calls out “Aren’t you the jumper?”
He’s remembering the game I played last summer with my now 2-and-a-half-year-old.
Newly able to jump, she especially likes to practice jumping on the steel grates on the sidewalks of Boston.
“Daddy’s turn.”
So I jump too.
I’ve never seen so many smiles.
From passers-by.
The two of us jumping side by side grabs a lot of people’s attention.
So much so that a guy on my street recognizes me five months later.
And it gets me thinking about your Elevator Pitch.
There’s no way to predict what will grab people’s attention.
So you want to find and stick with what works.
Here are 3 ways to grab your prospect’s attention.
1. Surprise!
I’m not sure why jumping grabs so much attention.
I just know that it does.
One day several years ago I try out a new call-to-action at a 30-person networking event.
I sign up four speaking engagements and add six people to my email list.
I’m not sure why this particular call-to-action is so powerful.
I just know that it is.
So now I use it every time.
What grabs your prospect’s attention?
2. Use it Again!
I hear a lot of stories of one-time networking success.
Someone jumps on Boston city sidewalk grates.
They get a great response.
And they talk themselves into never doing it again.
Really.
Once you find an approach that gets a great response,
Use it again!
And again. And again. And again.
There’s no such thing as too many qualified leads.
What’s the best response you’ve ever gotten from your Elevator Pitch?
Why aren’t you still using that same approach?
3. Measure Success
You want 3-5 leads from your 30-Second Elevator Pitch for every 30 people at a networking event.
That hasn’t been your experience?
Use a different power question, compelling example, or call-to-action.
Until you find an effective combination.
Then stick with it.
How do you measure Elevator Pitch success?
Happy Networking!