This morning I tell my bleary-eyed 6-year-old daughter the truth.
Not that it’s that unusual for me to start the day with honesty.
It’s just that lately she’s been insisting that I wake her up at 6 am when I wake up to exercise.
This morning I sleep in.
And when I wake her up at 7:10 she asks if I have already exercised.
“Not this morning, sweetheart. I slept in.”
Her face lights up. “Me too!”
And it gets me thinking about your Elevator Pitch.
Because that’s a great kind of connection.
It’s a recognition of a shared situation.
It’s seeing yourself through someone else’s eyes.
And that makes you memorable.
That makes you referrable.
And that’s why sharing a story of a recent success is such a powerful Elevator Pitch.
Because people connect with the situation.
Because people connect with your client.
Because people connect with you.
The truth is a great way to start a conversation.