“Do you want half a bagel?” my wife asks.
“Sure.” I like bagels.
“Top half or bottom?”
“What?”
I’ve been eating bagels for a long, long, long time and I can confidently tell you that I have never noticed which half of the bagel I was enjoying.
Others in my family have a clear preference.
The tops.
Now that it’s been pointed out to me… I still don’t have a preference.
And it gets me thinking about your Elevator Pitch.
Because you see distinctions that others don’t.
And giving people something new to think about – that’s a great topic for your Elevator Pitch.
What have I learned from Elevator Pitches?
I learned that
- the franchise fee can be a bargain compared to the money required to get a business going through trial and error
- commercial real estate brokers can help find shared working space
- there are an infinite number of ways to structure commercial loans
- landscape architects think about water runoff and parking lots
- there are only four components in fragrances and essential oils
- fire codes are different for commercial kitchens
The list goes on and on.
And who do you think I’ll think of when one of these comes up in conversation?
Right. The expert who got me thinking about it in the first place.
It’s unique.
And it’s memorable.
What do you explain to your clients over and over?
What do they seem surprised to hear?
That is a differentiator for your Elevator Pitch!