PO Box 920559
Needham, MA 02492



Thinking of you… (and your Elevator Pitch!)

“We saw it and thought of her…”

It’s no surprise that her cousins would get my 7-year old daughter a cat pillow.

After all, while she loves any kind of animal, right now she’s all about cats.

She drew the cat on her birthday cake.

She snuggles with six (or is it eight?) plush cats at night.

She had the balloon man make her a cat balloon at her birthday party.

Cats, cats, cats.

Which makes it easy to buy for her.

It makes it easy to spot things that make you think of her.

And it gets me thinking about your Elevator Pitch.

Because you want to be that easy to buy for.

Both in your personal and professional life.

Want better presents?

Be about something.

Chocolate. Golf. Trees. Ties. Gardening. Boats. Pictures. Books. Mustangs. Musicals. London. Math. Rotary. The Red Sox…

It doesn’t have to be the only thing you care about.

It’s just that you’ll be excited about any present within that theme.

The same is true in business.

Want better referrals?

Be about something.

Introverts. Trade Shows. Public Speaking. Teenagers. Sales Teams. Blogs. Webinars. WordPress. Balloons…

You’re looking for the key word or phrase that makes you pop into someone’s head.

The impulse buy.

The temptation for them to blurt out your name when they discover a situation that’s right for you.

It doesn’t have to be the only thing you do.

It’s just that you’ll be excited about any sort of client within that theme.

The best present for me was the chance to play third base at Fenway Park.

The best client is someone who’s putting together an Elevator Pitch for a competition.

What’s the best present for you?

How about the best client you got through referral?


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