Once a symbol of my daughter’s passion, the giant lacrosse goal sat quietly rusting in a tangled heap on the edge of our yard.
For 18 months.
Old stuff has a way of hanging around past the end of its useful life.
How do you get rid of such a thing?
And it gets me thinking about your Elevator Pitch.
Because if your pitch still carries old ideas or outdated messaging, it’s keeping you stuck in the past.
Even though it’s a huge eyesore, you stop noticing it.
It becomes part of the background, silently getting in the way of forward progress.
When my town announced a sports equipment recycling day I grabbed my tools and reclaimed my yard.
I didn’t realize how much that goal was weighing me down.
Now my daughter is focused on volleyball, and so is our yard.
Is your business evolving, but your pitch isn’t keeping up?
Letting go of old ideas can be tough, but freeing yourself from outdated messaging opens up new opportunities to connect with the people who can help move your business forward.
That’s exactly what we do every week in the Pitch Lab.
We come up with fresh ideas for your pitch so it resonates with the right people.
Join us Mondays at 1pm ET to align your message with the future of your business.
Great pitch this time, as typical!
Thanks Hugh!