The instant I think about putting gas in my car, I pull into a gas station and fill ‘er up.
I call it tomorrow gas.
Because it’s not for today.
I always have plenty of gas to get where I need to go today.
The trouble happens tomorrow, when I’m in the middle of a series of tightly timed trips and low on gas while not near a gas station.
And it gets me thinking about your Elevator Pitch.
Because the Elevator Pitch isn’t for today sales.
Today sales come from cold calling.
Your Elevator Pitch leads to tomorrow sales.
Networking won’t help you meet this month’s quota, but it can make a big difference next quarter.
So as you cold call, carve out time for coffee meetings.
Use your Elevator Pitch today to improve tomorrow’s sales.