If you offer multiple services, you’ve probably spent a lot of time trying to find the right words.
The words that tie everything together.
The words that don’t leave anyone out when you answer “What do you do?”
It’s frustrating, because what if you describe one service…
…and the person in front of you is perfect for another?
That’s why so many people try to combine their multiple services into one overarching pitch.
They don’t want to miss an opportunity.
But here’s the irony:
When you try not to leave anyone out…
you stop inviting anyone in.
That’s why I encourage people to pull their services apart.
Each one gets its own introduction.
Each one gets tested in real conversations.
And, much to everyone’s surprise, one version consistently earns more questions.
Another sparks instant introductions.
A third hardly gets a reaction at all.
You won’t discover that sitting at your desk.
You discover it by paying attention to how real people respond to a short, simple pitch.
So the next time you’re tempted to combine everything into one introduction…
…do the opposite.
Give each service its own pitch.
Take each one into real conversations.
Pay attention to what people respond to.
You don’t have to guess which pitch will work best.
Your audience will tell you.
Your Turn
Have you ever caught yourself trying to fit everything you do into one introduction?
I’d love to hear about it in the comments.
Or, if you’re trying to untangle it right now, let’s figure it out together in a Free Pitch Check.