PO Box 920559
Needham, MA 02492



Yellow Finch

The surprisingly heavy package from Amazon Prime turns out to be bird seed, so we haul it out on the back deck, help our daughters fill the bird feeder, then wait for the onslaught of birds…

On the first day,

No birds visit our bird feeder.

My youngest asks

“Why birdies not like food?”

I don’t have a good answer.

On the second day,

No birds visit our bird feeder.

My oldest, wiser to the ways of the world, asks

“Daddy, does the bird feeder need new batteries?”

I don’t have a good answer for that one either.

On the third day

A yellow finch


Sort of.

I mean, one bird.



Why doesn’t he tell his friends?

Hey! Free food!

And it gets me thinking about your Elevator Pitch

Because that’s the attitude so many people take with their Elevator Pitch.

They put it out there

And then,

Disappointed by the lack of immediate response,

Then pull it back,

Grumbling that business networking doesn’t work.

Yet, just like food in the bird community

It takes time for your message to spread.



Sometimes more…

I’m working on an exciting opportunity this fall that has been years in the making.

Now that doesn’t mean you’ll have to wait years to see results.

Far from it.

I’m willing to bet that your results are much closer than you think.

If you know where (and how) to look.

And, of course, this isn’t the first result I’ve gotten from business networking.

But it never would have appeared

If I hadn’t been consistently networking

For years.

That’s the beauty of business networking.

It’s gets better (and easier) the longer you do it.

If you attend one networking event then give up

It’s like pulling down the feeder.

You short circuit the whole process.

The process that brings

Avalanches of opportunities

To your door.


The Elevator Pitch is a marathon.

Not a sprint.

Give it time to do its work.

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