How to make your pitch more interesting
Most people think the interesting part of their pitch is their list of services.
Probably not.
One member of Pitch Lab helps schools better support neurodivergent students.
People assume she starts with teacher training.
She doesn’t.
She realized that without the right systems and support, teachers couldn’t implement what they learned.
So she starts by training the administrators.
“Really? Why the administrators?”
That’s a pitch that earns the next question.
It changes the way they think about the problem.
That’s what makes it interesting.
Pay attention to the moment a client says:
“I never thought of it that way.”
That’s your insight.
That shows people how you see the problem differently.
And it’s far more interesting than a list of your services.
Want to find the insight hiding in your own pitch?
That’s exactly the kind of work we do every week in Pitch Lab.
Or if you’d like to work with me on your specific pitch, schedule a free Free Pitch Check and you’ll come away with a few pitches worth testing.