He knows what makes him unique…
but we take it out of his pitch.
Because no one wakes up in the morning thinking:
“I wish I understood technology more deeply.”
What do they think about?
“Why can’t I print?”
“Where did that file go?”
“Can you come help me with this?” (yelled down the hall to their teenager)
I jump on that last one.
What actually brings people to him?
👉 They’re tired of relying on their teenager for tech support.
And this pitch gets a reaction at his next networking event.
He barely finishes the sentence before someone walks over:
“I have an assisted living facility you should talk to.”
And it gets me thinking about your Elevator Pitch.
Because you’re not looking for the perfect explanation.
You’re looking for the phrase that starts a conversation.
Your real value?
People discover that – often to their delight – later.
First they have to recognize that you solve the problem that’s already on their mind.
Don’t Pitch Your Values Either
A lot of people want to lead with shared values.
But that’s backwards.
If you pitch your values first, you attract people who agree with you…
not necessarily people who have the problem you solve.
Better to lead with the problem.
Lead With the Problem
Strong pitches don’t start with how you do what you do.
They start with the moment your client recognizes themselves.
👉 “I want to stop relying on my kid for tech support.”
Everything else flows from there.
Your Turn
What’s the real reason people come to you?
Not your process.
Not your method.
It’s the problem that makes them say:
“That’s me. I need help with that.”
Want a few short pitches that get that reaction?
Get your free 30-minute Pitch Check – I’ll work with you to create problem-focused pitches you can use immediately to start conversations.