PO Box 920559
Needham, MA 02492



Match Your Message to your Market

Date(s) - 04/17/2024
11:30 am - 1:00 pm


Match your Message to your Market:
The Non-Salesperson’s Guide to Buyer Behavior

Click here to register

Do you excel in your field of expertise but struggle when it comes to selling your services?

Many consultants are under the misconception that in order to be good at sales they have to be braggy or pushy, which doesn’t align with their values or natural communication style. This disconnect leads to missed opportunities and the all too common refrain that there’s too much month left at the end of the money.

The gap between understanding your value and conveying it to potential clients can feel insurmountable. Without the right approach, many highly skilled professionals find they can’t articulate their message in a way that resonates with their potential clients. And it gets worse, because they often think that everyone buys the same way they do, which means that half their potential clients are frustrated by the slow sales cycle while the other half feel like the consultant is being too pushy.

“Match Your Message to Your Market: The Non-Salesperson’s Guide to Buyer Behavior” is designed specifically for consultants who want to bridge this gap without compromising their integrity. This program demystifies the sales process, focusing on understanding buyer behavior and aligning your message with what your market truly seeks while talking in a style that matches the buyer’s style.

By adopting a consultative approach rather than a salesy pitch, you’ll learn to:

Identify Your Ideal Client:
Understand who needs your services and how to speak their language.

Craft a Compelling Value Proposition:
Clearly articulate what sets you apart in a way that resonates with your target market.

Adopt a Consultative Sales Approach:
Shift from selling to solving, making your interactions more about consultation than conversion.

Navigate Buyer Psychology:
Gain insights into the decision-making process of your prospects to address their needs effectively.

Master Non-Salesy Follow-Ups:
Develop a follow-up strategy that feels authentic and keeps you top of mind without the pressure.

Through interactive activities, real-life examples, and actionable strategies, “Match Your Message to Your Market” empowers you to embrace your unique selling style while matching the preferred buying style of your client. You’ll leave equipped with the confidence and tools to turn consultations into clients, ensuring your business thrives without ever feeling like you’re ‘selling’.

Join us for an exciting online event where we will explore the art of understanding buyer behavior and tailoring your message accordingly. Whether you’re a salesperson or not, this guide will provide you with valuable insights to effectively connect with your target market. Discover the secrets to crafting messages that resonate with your audience and drive results. Don’t miss out on this opportunity to enhance your marketing skills and boost your business.

Seats are filling up fast.

Secure your spot now to Match your Message to your Market.

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