PO Box 920559
Needham, MA 02492





June 2, 2020
Elevator Pitch

Recycling bins are baffling. What if the paper envelope has a plastic window? Does a used napkin go in paper or trash? How much grease is too much grease to recycle a pizza box? And it gets me thinking about your Elevator Pitch. Because referrals work like recycling. If it’s an exact match, the referral […]

“This pandemic has changed you”

May 20, 2020
Elevator Pitch

“We’re going to be late!” my daughter wails. I plan 30 minutes for a trip that usually takes an hour. My daughter is apoplectic. “But Daddy, you’re the one who’s always on time.” I assure her that in pandemic land it’s only a 30 minute drive. We breeze past the Chestnut Hill Mall. Less than […]

Should I discount my prices for COVID-19?

May 7, 2020
Elevator Pitch

My client is a public speaker. “What should I focus on?” he asks me. But that answer is obvious: Virtual Shows The rest of our conversation is more subtle. I share the highlights with you to help you think through what value you can provide to your customers as we move through this pandemic. The […]

Awesome Responses to COVID-19

April 29, 2020
Elevator Pitch

Need some creativity for your business? Here, for your inspiration, are five companies that didn’t miss a beat when the pandemic started. 1. Sprinkers The company that keeps my lawn green sent one of the most practical and thoughtful COVID-19 policies I have seen. Here’s the email:  Regarding COVID-19: In an effort to follow the […]

“But the woods are dangerous”

April 23, 2020
Elevator Pitch

I take my daughters into the woods behind our house, mainly because when I suggest exploring the woods they recoil in unison, “But the woods are dangerous.” They aren’t making that up. In fact, I’m pretty sure my wife and I used those exact words. When the oldest was two. Now they’re nine and ten […]