PO Box 920559
Needham, MA 02492




Is your Elevator Pitch an Envelope or Postcard?

September 21, 2021
Elevator Pitch

The solution turns out to be obvious, but only after several weeks of repeatedly bashing my head against the internet. The problem is no secret – my empty inbox taunts me every hour. I have zero signups for my online workshop. So I rewrite my landing page. Then I rewrite it again. Then I read […]

Why People Skip Networking Events

August 31, 2021
Elevator Pitch

It’s the first day of fifth grade, my daughter got her fifteen minute warning sixteen minutes ago, and she’s still in bed under the covers. “Can you turn off my fan?” I enter her room ready to yell but something in her tone compels me to comply. With the fan off, smiling, she throws off […]

Chasing the Wrong People

August 2, 2021
Elevator Pitch

My client seems embarrassed that she’s chasing a client for money. I can’t hide my surprise — doesn’t she still require a 50% deposit before doing any work? That’s when the truth comes out — this isn’t a client yet. She’s chasing them for the deposit. And it gets me thinking about your Elevator Pitch. […]

$5,000 went missing, so I went to look for it

April 20, 2021
Elevator Pitch

$5,000 went missing, so I went to look for it. I scoured my books. I triple checked the computer’s arithmetic. I asked my CPA wife to lend her expertise. We surfaced several theories, but none matched the $5K. So in frustration I reached back out to my accountant. “I can’t find the 5K.” “Well, actually, […]

Stay Motivated for Business Networking

April 1, 2021
Elevator Pitch

I’m getting bored with my daily exercise routine, so I ask my personal trainer for new exercises. His advice surprises me. Same exercises. More resistance. Apparently I’m doing the correct set of exercises for improving my core strength. He doesn’t want to change them. He does want me to add dumbbells and ankle weights. It […]