Resources

“I wonder what happened to all last year’s shovels…” Our local hardware store owner is gleeful about the predicted snowstorm — lots of people streaming in to buy shovels — and surprised that there’s such a big demand every single year. It’s a common thought pattern — since a lot of people bought shovels last […]

My client makes an offhand comment and I blurt out: “Liquid Web!” What? No, I’m not developing a nervous tic or anything – not yet, anyway… What happened is a great example of an Elevator Pitch Trigger. Here’s the background: I listen to a podcast called ECommerceFuel. One of their advertisers is a web hosting […]

He must have sensed my panic, because the proprietor of our local 7-11 stands up from his chair behind the counter and walks over to point me in the direction of the nail polish remover. “Anything else?” he asks absentmindedly as he scans the bottle. “No,” I smile. “I’m on a mission to solve a […]

“No one works during the summer” “I’ve had terrible attendance at my networking group” “No one is returning my calls” That’s why summer is the best time for networking! 1. Go With Who Shows Yes, attendance will be down at your networking groups. This is a huge opportunity! Instead of wasting 15 minutes complaining about […]

The simplest way to improve your Elevator Pitch is to – be more specific. An insurance broker in our Expand Your Referral Network program starts with: I help business owners protect their income That’s actually an ok start. There are two benefits, though, to making it more specific. 1. Self-selection You want your Elevator Pitch […]