PO Box 920559
Needham, MA 02492




“This pandemic has changed you”

May 20, 2020
Elevator Pitch

“We’re going to be late!” my daughter wails. I plan 30 minutes for a trip that usually takes an hour. My daughter is apoplectic. “But Daddy, you’re the one who’s always on time.” I assure her that in pandemic land it’s only a 30 minute drive. We breeze past the Chestnut Hill Mall. Less than […]

Should I discount my prices for COVID-19?

May 7, 2020
Elevator Pitch

My client is a public speaker. “What should I focus on?” he asks me. But that answer is obvious: Virtual Shows The rest of our conversation is more subtle. I share the highlights with you to help you think through what value you can provide to your customers as we move through this pandemic. The […]

Awesome Responses to COVID-19

April 29, 2020
Elevator Pitch

Need some creativity for your business? Here, for your inspiration, are five companies that didn’t miss a beat when the pandemic started. 1. Sprinkers The company that keeps my lawn green sent one of the most practical and thoughtful COVID-19 policies I have seen. Here’s the email:  Regarding COVID-19: In an effort to follow the […]

“But the woods are dangerous”

April 23, 2020
Elevator Pitch

I take my daughters into the woods behind our house, mainly because when I suggest exploring the woods they recoil in unison, “But the woods are dangerous.” They aren’t making that up. In fact, I’m pretty sure my wife and I used those exact words. When the oldest was two. Now they’re nine and ten […]

No Hesitation

April 7, 2020
Elevator Pitch

10 year old’s don’t hesitate when asked to describe themselves. “I like pizza and soccer and my favorite color is purple.” “I like reading and math and theater and my favorite color is yellow.” “I like science and ballet” No one stumbles while introducing themselves during my daughter’s virtual meet and greet. And it gets […]